Lenovo hopes to reach US customers faster with ‘Made in USA’ computers - craverbeight

Lenovo hopes that computers made in its first U.S. manufacturing facility will attract to a greater extent buyers, while besides making the speech of ThinkPad laptops and tablets quicker to U.S. customers.

The company, which is based in Taiwan, earlier this calendar month announced it would open a factory to make computers in Whitsett, North Carolina—its low gear such facility in the U.S. Lenovo said the manufacturing plant would make up more or less 115 manufacturing jobs and a spokesman later added that the company may expand the facility in the future, which could make up more jobs.

Manufacturing in the U.S. testament help Lenovo gravel its products to customers more quickly, said Peter Hortensius, senior frailty president of the product group at Lenovo, in an interview at a company event in New York this calendar week.

The companion will manufacture ThinkPad laptops and tablets starting aboriginal next class, and with the new factory, Lenovo hopes computers could reach customers within a week, Beaver State in some cases, overnight. But initial supplies of products like the ThinkPad Tablet 2, which will get ahead available in October, will not be made in the U.S. factory.

Many an Lenovo computer shipments originate from China and are supposed to hand down customers in 10 days, but in some cases take weeks. The company also has factories in Japanese Archipelago, Brazil, Germany and Mexico.

The "Successful in USA" tag on computers factory-made in North Carolina will resonate with some buyers, Hortensius said. Lenovo's chief U.S. operations are in this state, and the company also has a distribution center there.

"We definite the time was right in the U.S. because what we gain is speed. We're really close to the customer. We lavatory provide services and customizations that frankly if I'm doing it an ocean departed information technology's hard to do that," Hortensius same.

But the quicker rescue of laptops operating theatre services may reckon on what the customers are willing to pay. Components are ready-made and shipped from other countries, which could growth the toll, Hortensius same.

"The reality is if you learn this [laptop] apart, you'll see parts from everywhere. Designed in different places, built in different places. It's a very international, very Asia-based supply Chain, without doubt about that," Hortensius said.

However, the company has taken that into account. "You have to make the thing make sense economically on its possess. We think we take up a way to get along that, and arsenic we wrap that factory, we expect to be able to show that," Hortensius said.

Lenovo is the world's second-largest PC maker behind Hewlett-Packard with a strong market presence in Asia-Pacific and Europe. The accompany has been growing in the U.S. connected a channel expansion in recent days.

The company is also trying to conform to regional trends when edifice computers, Hortensius said. For exemplar, in Germany and China in that location is a big call for for discrete nontextual matter card game, which is not the subject in the U.S. Lenovo has also launched smartphones in countries including Russia and China, but has no plans to found handsets in the U.S.

Lenovo earlier this workweek launched a ambit of hybrid devices that function as both a PC and a tablet. The devices are based on Windows 8 and RT in operation systems, which volition send on in computers later this month.

Lenovo is also building sprouted its cloud service to affix the new devices. The company talked about its cloud service in January this year and in mid-September acquired Stoneware to boost its cloud calculation offerings.

"We're planning to straighten some tests of that towards the last of the year," Hortensius said. "I use it in the office nowadays."

The products offered by Stoneware are similar to the cloud capabilities being improved by Lenovo, Hortensius said. Lenovo's overcast service will have two elements: unmatchable tied to calendar, contacts and syncing, and the second tied to accessing applications in the sully from any device via a browser interface.

The Stoneware platform is similar to Lenovo's products low development, but smart enough to know where the content is, and to take vantage of local device resources so much as a graphics processor.

"We're very excited," Hortensius said.

Source: https://www.pcworld.com/article/461606/lenovo-hopes-to-reach-us-customers-faster-with-made-in-usa-computers.html

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